A rapper on stage with their back to a crowd under stage smoke and lights

ON AIR — Paradigm Radio is broadcasting live

Paradigm Radio

A global platform for rap. Music videos. Artist discovery.

SERVICES PLAY RAP KING

LATEST VIDEOS

VIEW ALL

  • Seet Plugg & Gmn Yash - My shit (Official Video)

    Seet Plugg & Gmn Yash

  • SSF Jay - Show Me How (Freestyle) Dir. Micheal Knight

    SSF Jay

  • RX B5 - KILL SWITCH (Dir. Micheal Knight)

    RX B5

FEATURED GAME

PLAY NOW
Rap King artwork with a controller, crown and retro television

Paradigm Radio Presents: Rap King

Enter the underground. Build your combos, defeat the competition, and fight your way toward the crown.

  • Plays in your browser
  • Combo battles
  • Boss runs
PLAY NOW

SHOP THE DROP

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VIEW ALL MERCH

SELECTED WORKS

THE FULL CATALOG

OPEN ON YOUTUBE

Every music video, session and behind-the-scenes cut — streamed straight from the Paradigm Radio YouTube channel. Add or remove videos on YouTube and this player updates on its own.

BOOK YOUR NEXT PROJECT

ABOUT US

MORE THAN
MUSIC

Paradigm Radio is an independent creative platform built around the next generation of music and culture. We create original videos, interactive games, merchandise, and experiences that give emerging artists a world of their own.

  • VideosOriginal shoots, live sets and visualisers for artists nobody has playlisted yet.
  • GamesBrowser games built around the music, starting with Rap King.
  • MerchSmall-run drops made for the people who show up.
  • DiscoveryNew names on the front page every week.
Music production studio with red lighting, mixing console and recording booth
Micheal Knight at a recording studio console

THE FOUNDER

MICHEAL KNIGHT

MIKE MULAH / MIKEDONTPLAY

FOUNDER & CREATIVE DIRECTOR

Founded by Micheal Knight, also known as Mike Mulah / MIKEDONTPLAY, Paradigm Radio is built on over a decade of experience in music production, audio engineering, and visual storytelling.

A multidisciplinary creative, Knight is a music producer, audio engineer, visual director, editor, videographer, DJ, and artist developer.

Throughout his career, he has contributed to projects involving artists such as Kanye West, Young Dolph, Yo Gotti, Offset, Rich The Kid, Famous Dex, Soulja Boy, BossMan Dlow, Jay Critch, Gunplay, and many others.

Through Paradigm Radio, Knight brings these creative disciplines together under one platform dedicated to developing emerging talent, producing original content, and creating new experiences at the intersection of music, culture, and interactive entertainment.

CONTACT US

SEND US
YOUR SOUND

Submissions, press, bookings, partnerships, or a link to the song you just finished at 3am. We read everything.

Email
info@paradigm-radio.com
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